"Believe in something. Even if it means sacrificing everything".....

Q statement heard across the nation when Nike made Collin Kaepernick the face of their new Nike ad. The move is making it very hard for the NFL and American's against the protest to ignore the peaceful protest for equality. Since 2016, the NFL has tried to mute Kaepernick and the movement he began to bring attention to the amount of Black men who were getting killed by police with zero ramifications.  The NFL and its owners successfully blackballed the former 49ers player and this year put a policy in place that continued to ignore the purpose behind kneeling and further complicated the situation threatening to fine or cut players who participated in the protest.

One of the word's largest conglomerations and trend setters in the world has set the ultimate tone with their their 30-year anniversary "Just Do It" campaign.  For Nike to choose Kaepernick as the face of the campaign sends a message NO ONE can ignore. Much like Muhammad Ali, Nike believes Kaepernick will become a widely admired and influential figure once society catches up.

Kaepernick already had a deal with Nike that was set to expire soon, but it was renegotiated into a multiyear deal to put him on several platforms, including billboards, television commercials and online ads. Nike will also create an apparel line for Kaepernick and contribute to his Know Your Rights charity. The deal puts Kaepernick in the top bracket of NFL players with Nike.

The ironic thing about it all??? Nike also provides all NFL teams with game-day uniforms and sideline apparel, a partnership that was extended in March to run through 2028. Meanwhile, the league and players union still haven't resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem.