‘Rings’ Trailer: An Analog Horror Classic Gets a Digital Upgrade
It’s been over a decade since the last film in The Ring saga, 2005’s poorly received The Ring Two. The franchise, about a deadly VHS tape with strange, surreal contents and the long-haired ghost tied to it, has been dormant ever since, but you know how it is; these types of hauntings (particularly ones that have been quite lucrative for a film studio in the past) never stay dead for long. The Ring makes a serious comeback this fall. The main ghost from the series co-stars in a crossover horror film with the ghost from The Grudge called Sadako vs. Kayako, which plays at the Toronto Film Festival next month. And the American Ring franchise is back up and running too with Rings from director F. Javier Gutierrez (Before the Fall). You can watch the first trailer above; here’s the plot synopsis:
A new chapter in the beloved RING horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a ‘movie within the movie’ that no one has ever seen before…
Wait, that’s the official plot synopsis? I didn’t get almost any of that from the trailer. I mean, yes, there’s the girl and the video and the seven days and that stuff. But the boyfriend is barely in the trailer. Ditto any semblance of a “dark subculture” or a “movie within the movie.” I guess that’s stuff you want audiences to discover in the actual film (unless they’re careful readers who closely examine the YouTube video credits). Rings opens in theaters on October 28, 2016. Right before Halloween? What a coincidence!