Rihanna Set to Launch Lingerie Line
Bet you can't wait to see these ads. Rihanna is extending her fashion reign with the launch of a lingerie line with TechStyle Fashion Group.
The collection has reportedly been in the works for over a year, and TechStyle has already produced samples, according to WWD. Fashion insiders say the move is a strategic way for TechStyle— which has raised a reported $300 million with their brands including Fabletics, ShoeDazzle, JustFab, and FabKids— to move towards an initial public offering.
The lingerie line is just the latest move in the fashion industry for Ri-Ri. In September 2017, she launched her Fenty Beauty line, which is already massively successful. The line racked up $72 million in just one month, and WWD reported that the brand’s earned media value had already outpaced the earnings of other major makeup brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Cosmetics and NYX.
In fact, the line has been so wildly successful, TIME Magazine named it one of the 25 best inventions of 2017.
"I'm honored and I have to send love to everyone who's supported this brand in the 2 months that we've been here! Glory to the Most High," Rihanna wrote of the accolade on Twitter last year.
Needless to say, whatever the super star singer touches seems to turn to gold. We can only guess how well this lingerie line will do. As of now, there's no firm launch date for the line, but we'll keep our eyes peeled.
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